The residential property faced limited brand visibility due to the lack of offline promotions. It also struggled with high competition from nearby projects by well-known developers, leading to slower traction and a growing number of unsold units.
STRATEGY
• Hyper-Targeted Meta Ad Campaigns Launched localized Meta ads tailored to attract serious homebuyers by leveraging specific location data, buyer behavior, and demographic targeting.
• Lead Capture Funnel Created an efficient click-to-lead journey, reducing friction and ensuring every ad click had a higher chance of turning into a site visit or enquiry.
• Conversion-Optimized Landing Page Built a fast, mobile-friendly landing page with compelling headlines, trust-building elements, and action-driven CTAs to drive booking interest.
• Data-Driven Campaign Optimization Continuously improved results through A/B testing of creatives, refining audience targeting, and optimizing landing page performance to reduce cost per lead and improve lead quality.