EMAMI AAMOD
Real Estate – Residential Property
Lead Generation, Ads Funnel Page
India
Results
90+
qualified leads generated with confirmed project site visits
4.5%
38%
Challenges
The residential project faced low brand awareness & weak online visibility, struggling to attract qualified buyers amidst fierce competition & unsold inventory. Without a compelling digital presence or lead funnel, generating consistent interest & site visits remained a major hurdle.
STRATEGY
Ads Funnel Landing Page
• Built a fast-loading, mobile-first landing page with persuasive headlines, clear CTAs, & trust signals to reduce bounce & drive action.
• Designed funnel-focused copy that speaks directly to buyer pain points, property USPs, & urgency triggers.
• Integrated WhatsApp & call-back forms for lead capture across devices.
PPC & Meta Ads Strategy
• Launched Meta lead generation & Google search campaigns targeting high-intent keywords and location-specific audiences.
• Used high-converting creative formats, including video walkthroughs and carousel ads to showcase lifestyle and amenities.
• Optimized ad copy with project highlights, limited-time offers, and social proof to improve CTR.
• Continuously monitored performance and reallocated budgets to best-performing audiences and ad formats to maximize ROI.
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