Question 1

How quickly can we expect to see results from paid campaigns?

Accepted Answer

Most clients see qualified leads within the first 7–14 days of campaign launch. For real estate, this typically means site visit enquiries or callback requests. For healthcare, it means appointment bookings or consultation requests. We set up conversion tracking from day one so you can see exactly where every lead is coming from — no waiting until month-end for a PDF report.

Question 2

What makes HM Digital different from other digital marketing agencies?

Accepted Answer

Three things: specialisation, full-stack capability, and transparency. We only work in two industries, so we already understand your buyers, your competition, and what works in your market. We handle everything under one roof — ads, SEO, website, landing pages, CRM, and software — so you never juggle multiple vendors. And every client gets weekly performance dashboards showing leads, cost per lead, and ROI. No vanity metrics, no excuses.

Question 3

What is the minimum commitment to get started?

Accepted Answer

We start with a free 30-minute strategy consultation, no commitment required. From there, most clients begin with a focused engagement (typically 3 months minimum) to allow enough time to build, optimise, and deliver meaningful results. We don't believe in locking clients in with long contracts — we believe in delivering results that make clients want to stay. Our 95% retention rate speaks to that.

Question 4

How do you ensure the leads we receive are genuinely qualified?

Accepted Answer

We build lead qualification directly into the funnel, not as an afterthought. For real estate, this means targeting by location radius, income segment, and property type so only serious buyers enter the pipeline. For healthcare, ads target treatment-specific intent keywords so enquiries come from patients actively searching for that procedure. We also set up CRM integration and lead scoring so your sales team only contacts high-probability prospects, not tyre-kickers.

Question 5

We've tried digital marketing before and it didn't work. Why would this be different?

Accepted Answer

This almost always comes down to one of three reasons: the agency didn't understand your industry, campaigns were sending traffic to a generic website instead of a purpose-built landing page, or there was no proper conversion tracking so nobody actually knew what was working. HM Digital solves all three by design. We only work in real estate and healthcare, so we already know your buyer's search behaviour, objections, and decision timeline before we write a single ad. Every campaign uses dedicated landing pages and full conversion tracking from day one.

Question 6

How much should we budget for digital marketing and what can we realistically expect?

Accepted Answer

For real estate lead generation, most clients start with a monthly ad spend of ₹30,000–₹80,000 and target a cost per qualified site visit enquiry of ₹200–₹600 depending on property type and city. For healthcare patient acquisition, budgets typically range from ₹20,000–₹60,000/month with a target cost per appointment call of ₹100–₹400. In our free strategy call, we'll give you a realistic projection based on your specific market, competition, and budget so you can make an informed decision before spending a rupee.

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