H&M Digital Marketing Agency

All About Baking

in Uncategorized

IMPROVE TRAFFIC & ORGANIC VISIBILITY

GOOGLE MY BUSINESS SEO CASE STUDY

20+

#1 Ranking For 20+ Keywords In GMB

150+

Calls via Google Maps each month

48%

Increase in Website Traffic via GMB

ABOUT THE BRAND

All About Baking is a premium bakery supply store placed in the Salt Lake region of Kolkata, which offers innovative supplies & the latest baking materials at great deals & prices.

CHALLENGES

STRATEGY & EXECUTION

Getting Noticed in a ‘Blink of Eye’

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We selected a set of 10 keywords that were good enough to start a difference & used them in the brief, title & other required sections.

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Next task was carefully fulfilling the essential details to have hassle-free customer service ASAP. We updated regular phone numbers, website, store’s address, location, opening hours & category suggestions.

Polishing The Attention

GMB has a space for the most attractive & Informative Images & videos to publicize the inside of the store, its COVID Protocols & the special areas that need exploration.

Frequently Asked Inquiries

We patronized the ‘Frequently Asked Inquiries’ with quick responses; for eg: Home delivery timing, Specific or Rare Product Availablity, etc.

THE PLOT TWIST (Reference)

100% Prospective Customer for a Lifetime

Supposedly we might gain some customers, but the journey won’t last as nothing would work without a well-balanced customer gereview because 90% of the customers look for review before purchasing anything.

To gain prospective genuine reviews we planned an offer of 5% for “The Walk-in Customers”. Surprisingly this initiative not just enhanced a brilliant customer raise but also brought Incredible Sales, Suggestive customers, etc.

The reviews were so fulfilling that they almost matched with our keywords, giving us an extra push.

KEY TAKEAWAY

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