BOSCH AFTERMARKET
Automotive – Aftermarket Services & Spare Parts
Website Search Engine Optimization (SEO)
India
Results
310%
organic traffic growth
120+
top 10 keyword rankings achieved in 15+ spare parts categories
185%
increase in monthly leads via organic search
Challenges
The website struggled with low organic visibility, outdated SEO practices, and poor keyword targeting. Competitors dominated the top search results, leading to missed traffic and leads. Additionally, technical SEO issues and lack of content optimization held back performance, making it difficult to attract the right audience or scale online growth.
STRATEGY
• Audit & Diagnostics
Identified technical issues, broken links, crawl errors, and on-page gaps through a full-site SEO audit.
• Keyword & Competitor Research
Researched high-intent, industry-relevant, services and spare parts keywords and benchmarked competitors to find ranking opportunities.
• Site Structure Optimization
Improved site architecture, breadcrumb navigation, and internal linking for better crawlability and user flow.
• On-Page SEO
Optimized meta titles, descriptions, header tags, alt texts, and added schema markup for enhanced SERP performance.
• Content Strategy
Created and optimized key landing pages and informative content targeting long-tail and product-specific search terms.
• Technical Improvements
Enhanced mobile performance, fixed Core Web Vitals, and improved page load speed for better user experience and rankings.
• Execution & Monitoring
Deployed changes in phases, tracked results via GA4 & Search Console, and used A/B testing for continuous improvement.
• Results
Boosted keyword rankings, increased organic traffic, and improved visibility across key service pages.
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