Bright Smile

Let's Talk Business

Healthcare – Dental Clinic

Lead Generation, Website, Ads Funnel Page

Sharjah

Results

62%

lower cost-per-lead compared to previous campaigns

4.8%

average landing page form-fill rate (above medical industry avg of 1–2%)

+70%

time spent on site post-revamp, indicating deeper service exploration

Challenges

Clinic faced multiple digital challenges, including an outdated website that hurt trust & bookings, high bounce rates from past ad campaigns, & no conversion-focused landing page. Local search visibility was weak in Sharjah’s competitive market, & there was no CRM or structured lead follow-up system in place.

STRATEGY

Website Revamp

• Built a clean, mobile-first layout with trust-building elements (before-after images, reviews, doctor intro)
• Added WhatsApp Chat + Sticky CTA buttons for instant booking
• Revamped services page with clear visuals and benefits
• Improved speed and mobile responsiveness (score: 90+ on PageSpeed)

Landing Page for Ads

• Designed custom landing pages per service (Braces, Root Canal, General Dentistry)
• Implemented timed popups, scroll-based sticky lead forms
• Integrated forms with CRM for instant staff alerts + WhatsApp follow-ups
• Added badges: MOH-certified, 750+ smiles treated

Google Ads

• Set up hyper-local Search + Performance Max campaigns targeting “dentist near me”, “braces in Sharjah”, “root canal clinic”, etc.

• Added location extensions, call-only ads during clinic hours, and review-based sitelinks

• Negative keyword optimization to avoid price-sensitive, irrelevant clicks

• Ongoing A/B testing of ad copy and keywords for CTR & ROAS uplift