All About Baking
IMPROVE TRAFFIC & ORGANIC VISIBILITY
GOOGLE MY BUSINESS SEO CASE STUDY
20+
#1 Ranking For 20+ Keywords In GMB
150+
Calls via Google Maps each month
48%
Increase in Website Traffic via GMB
ABOUT THE BRAND
All About Baking is a premium bakery supply store placed in the Salt Lake region of Kolkata, which offers innovative supplies & the latest baking materials at great deals & prices.
CHALLENGES
- Increase In-store calls
- Build local store awareness
- Improve ranking for competitive keywords
- Improve traffic from organic search
STRATEGY & EXECUTION
Getting Noticed in a ‘Blink of Eye’
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Next task was carefully fulfilling the essential details to have hassle-free customer service ASAP. We updated regular phone numbers, website, store’s address, location, opening hours & category suggestions.
Polishing The Attention
Frequently Asked Inquiries
We patronized the ‘Frequently Asked Inquiries’ with quick responses; for eg: Home delivery timing, Specific or Rare Product Availablity, etc.
THE PLOT TWIST (Reference)
100% Prospective Customer for a Lifetime
Supposedly we might gain some customers, but the journey won’t last as nothing would work without a well-balanced customer gereview because 90% of the customers look for review before purchasing anything.
To gain prospective genuine reviews we planned an offer of 5% for “The Walk-in Customers”. Surprisingly this initiative not just enhanced a brilliant customer raise but also brought Incredible Sales, Suggestive customers, etc.
The reviews were so fulfilling that they almost matched with our keywords, giving us an extra push.
KEY TAKEAWAY
- A keyword strategy can help Google My Business SEO and boost current marketing incentives. Figuring out what the people are looking for in order to be at the right place, at the right time, and with the right content. It should always be an ongoing process as the competition and trends keep changing.
- Search engines love fresh content but you must know how to balance quality and frequency. Posting images and videos ensures direct visibility of your store which develops valuable relationships.
- If you frequently answer the customer's questions in the FAQs section or GMB Messages, it will allow you to return customers to your store. Customer Experience is the Key.
- Reviews play an important role in increasing the awareness and visibility of your brand. Most customers make up their minds through reviews before approaching a store.