inventory sold at ₹5 lakhs (INR) ad spent via leads generated in 60 days from google & meta ads
85%
reduction in spam leads compared to previous campaigns
10%
form fill rate achieved after conversion-focused landing page optimization
Challenges
Client faced Lead Quality Crisis as previous campaigns brought 700+ leads/month, but most were spam or unresponsive. Oversaturation in the local market led to low conversion & brand fatigue. And Poor Funnel Experience of previous landing experience lacked focus, CTAs, & mobile optimization.
STRATEGY
• Landing Page CRO Designed a fast, mobile-first landing page with sharp CTAs, persuasive copy, trust badges, and dynamic forms synced with CRM for quick follow-up.
• Targeted Meta + Google Ads Created distinct ad sets for working professionals, families, and investors, showcasing USPs like location, amenities, and project readiness.
• Quality Over Quantity Campaigns Focused on fewer, high-intent clicks using video testimonials, price highlights, and urgency-based remarketing to drive better quality over volume.