increase in advance paid bookings, securing gigs for the next 10 months!
67%
rise in social media leads through Instagram DMs!
5x
increase in website visits
Challenges
Tommy Sax is an exceptional jazz artist who wasn’t getting anywhere, so we decided to work on increasing social media visibility through Instagram & TikTok, which has a massive presence in Ireland, London, etc.
STRATEGY
• Polished Presence on Key Platforms We revamped his Instagram and TikTok profiles; two platforms with strong reach across Ireland and the UK, by optimising his bio to clearly reflect his services and value as a live saxophonist.
•High-Energy Visual Content Professionally shot performance videos were produced at real venues, highlighting his vibe and versatility. We also introduced raw, behind-the-scenes moments to humanize the brand and build stronger fan engagement.
• Targeted Paid Campaigns We launched video-first ad campaigns on Meta and Google with clear CTAs, transparent pricing, and booking info. These ads were hyper-targeted to premium wedding planners and corporate event organizers.
• Strategic Funnel for High-Intent Leads Still creatives complemented the video ads, reinforcing credibility. We focused on warm audiences in high-demand zones, ensuring consistent enquiries from clients who were ready to book.