Shangri-La Towers
Performance Marketing – Lead Generation, Website, Social Media
India
Results
90%
quality lead generated through dedicated landing page funnels & optimized ad campaigns.
4.5%
100%
pre-booked Phase I units ahead of possession, driven by high-converting ads & a well-optimized digital sales funnel.
Challenges
Faced strong competition from nearby established residential projects, unsold inventory that demanded rapid digital traction, & buyer skepticism caused by market oversupply & inconsistent brand perception, challenging visibility, trust, & conversions in a saturated real estate market.
STRATEGY
• Website + Landing Page Funnel
– Designed a fast, mobile-first landing page tailored for conversion.
– Built trust with high-quality visuals, badges (RERA, architect, project location, etc.), & sharp CTAs.
– Added dynamic lead forms integrated with CRM for quick follow-up.
• Paid Media + Ads
– Ran localized Meta & Google Ads targeting buyer personas with custom creatives.
– Deployed still creatives & video ads showcasing property USPs: layout, views, proximity, amenities.
– Retargeted warm audiences with testimonial videos & booking urgency hooks.
– Continuously optimized campaigns via A/B testing to improve CTR & reduce CPL.
100% Booked, 100% Digital. Let’s Build Yours.
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