05
3X
Healthcare
Google Ads & Lead Generation
Great Lakes Dental Clinic is a multi-service dental practice in Kolkata offering a comprehensive range of treatments from braces, aligners, and teeth whitening to root canals, implants, and cosmetic dentistry. A quality clinic with strong clinical expertise, their digital marketing was not converting the patient volumes their reputation deserved.
Client
Great Lakes Dental Clinic
Services
Dental Clinic Lead Generation & Google Ads
Location
India
Industry
Healthcare
The Challenge
The clinic was already running Google Ads but couldn't identify which campaigns were bringing real patients versus wasted clicks. All treatments pointed to a single generic page, causing high drop-off. Conversion tracking was broken, meaning genuine enquiries couldn't be separated from spam, making optimisation impossible and the budget unpredictable. The result: ₹510 cost per appointment call and inconsistent patient flow month to month.
Our Strategy
Google Ads Conversion Tracking Fix: Rebuilt the entire tracking setup, tied directly to phone calls, form submissions, and appointment page visits, so every real patient enquiry could be measured accurately and spam filtered out.
Treatment-Specific Landing Pages: Built dedicated, high-converting landing pages for each major service, Braces, Aligners, Root Canal, Implants, Whitening, eliminating the single-page drop-off problem and matching visitor intent precisely.
Structured Campaign Segmentation: Launched call-focused Google Ads with campaigns segmented by treatment type and location, ensuring each ad reached the right patient at the right moment in their search journey.
Continuous A/B Optimisation: Ran ongoing testing on ad copies, CTAs, and bid strategies, week on week, to systematically reduce cost per lead while scaling the volume of genuine appointment calls.
The Results
3X increase in high-quality appointment calls within just 60 days from 477 to 1,570 phone conversions
76% reduction in cost per appointment call from ₹510 to ₹122, while simultaneously increasing volume
Lower total ad spend (₹2,430 → ₹1,920) achieving more than 3x the results for less budget
7-figure revenue milestone crossed through conversion-focused ad campaigns
Scalable foundation built, top-performing campaigns now run with full confidence, backed by accurate tracking and zero conversion leakage