03
85%
Healthcare
Google & Meta Ads, Wesbite
A leading multi-location eye hospital chain serving patients across North East India and Bangladesh, offering a full spectrum of ophthalmology services from routine consultations and cataract surgery to advanced LASIK, retina care, and paediatric eye treatments. Despite being a trusted name regionally, their digital presence was not matching the quality of their clinical reputation, leaving significant patient acquisition opportunity untapped.
Client
Leading Eye Hospital Chain, North East India
Services
Performance Marketing & Patient Acquisition
Location
India
Industry
Healthcare
The Challenge
The hospital was spending on digital ads but seeing little return, high cost per lead, low enquiry volume, and stronger competitors dominating Google search results for high-intent treatment keywords. Meta advertising had never been attempted. Their YouTube channel had minimal traction despite having strong clinical content. The core challenge: a quality healthcare brand invisible to the patients who needed them most.
Our Strategy
Google Search & Performance Max Campaigns: Rebuilt the entire Google Ads structure with treatment-specific ad groups targeting cataract, LASIK, retina, and general eye care searches across North East India and Bangladesh , eliminating wasted spend on irrelevant clicks.
Google Maps Optimisation: Implemented a local SEO and Google Business Profile strategy to dominate map pack results for eye hospital and treatment searches across all clinic locations.
Meta Lead Generation Campaigns: Launched Meta ads for the first time, designing high-converting lead forms targeting demographics most likely to need specific treatments, with creatives built around patient trust and clinical authority.
YouTube Growth Strategy: Developed a content and promotion strategy for the hospital's YouTube channel, combining organic video strategy with paid amplification to build a credible patient education platform.
Landing Page Optimisation: Created treatment-specific landing pages with clear CTAs, trust signals, and appointment booking flows to reduce drop-off and increase conversion rate from ad clicks.
The Results
85% reduction in cost per qualified patient lead from ₹235 to ₹35 within 6 months
30% increase in patient appointment enquiries month-on-month
#1 Google ranking for 25 high-intent keywords across generic eye hospital searches and treatment-specific searches, both Google Ads and Google Maps
Under ₹50 cost per qualified lead from Meta campaigns, a channel the hospital had never run before
200,000 YouTube subscribers achieved within 6 months, establishing the brand as a trusted patient education authority in the region
