Reduction in cost per qualified patient lead

The Challenge

This client is a leading eye hospital chain serving North East India and Bangladesh, offering everything from cataract surgery to advanced LASIK and retina care. Patients across the region trusted it, but its digital presence didn't match its clinical reputation, so a lot of patient demand went to others.

Cost per lead was high and search visibility was low. There were no treatment-specific campaigns: generic ads sent everyone to the homepage instead of a page about the treatment they wanted. The traffic was converting at a fraction of what it should have.

Our Strategy

Patients researching eye surgery search for a specific procedure and compare providers carefully. Our strategy matched that: separate campaigns and pages for each treatment, local search visibility in the cities the chain serves, and video content to build trust before a patient books.

What We Did

• Treatment-specific Google & Meta campaigns. Cataract, LASIK, retina and other services each got their own campaigns, audiences and ad copy.

• Landing pages per service. Each campaign led to a page about that treatment, so patients found answers and a clear way to book.

• Local SEO for 25 keywords. We optimised for 25 high-intent local search terms.

• YouTube content strategy. The channel reached 200K subscribers in 6 months.

• Website: Revamp with CRO and easy to contact points.

Results

• Cost per lead: Down 85%, ₹235 → ₹35

• Enquiries: +30%

• Local search: #1 for 25 keywords

• YouTube: 200K subscribers in 6 months

Matching each campaign and page to a treatment cut the cost of a qualified patient lead from ₹235 to ₹35. Enquiries rose 30%, and the chain now ranks #1 for 25 local keywords.