Phase I units pre-booked digitally

The Challenge

Shangri-La Towers is a premium residential project in Guwahati by Simplex Infrastructures, launching into Northeast India's fastest-growing property market. Nearby projects already had stronger buyer trust, and oversupply made buyers sceptical of new launches.

The brand's image was also inconsistent, which limited its visibility, trust and conversions in a crowded market. The project needed more than ads: it needed a full digital sales system.

Our Strategy

In an oversupplied market, trust decides who books. Our strategy put trust signals at every step, from the first ad to the enquiry form, and spoke to each type of buyer separately. Retargeting and steady social media presence kept the project in front of buyers through a long decision.

What We Did

• Mobile-first landing page with RERA trust signals. Most buyers browse on their phone, so the page was built for mobile and showed RERA registration up front.

• Localised Meta & Google Ads by buyer persona. Ads were tailored to each buyer type in Guwahati and the region.

• Retargeting with urgency hooks. People who had visited saw follow-up ads with timely reasons to act.

• Social media presence. Consistent posts rebuilt a clear, trustworthy brand image.

• Continuous A/B optimisation. Ads and the landing page were tested and improved throughout.

• Website. We built the project website to support the campaigns and capture enquiries.

Results

• Phase I units pre-booked: 72%

• Landing page conversion rate: 4.5%

• Quality lead rate: 90%

In a sceptical, oversupplied market, 72% of Phase I units were pre-booked through digital. The landing page converted 4.5% of visitors, and 90% of leads met the quality bar, so the sales team worked a strong pipeline from day one.