06
Real Estate
Lead Generation & Performance Marketing
Shangri-La Towers is a premium residential project in Guwahati, launching into Northeast India's fastest-growing market against established competitors and buyer skepticism. They needed more than ads. They needed a full digital sales system.
72%
Phase I units pre-booked
4.5%
Landing page conversion rate
90%
Quality lead rate
Client
Shangri-La Towers
Services
Performance Marketing - Lead Generation, Website & Social Media
Location
India
Industry
Real Estate - Residential Property
The Challenge
Established nearby projects with stronger buyer trust. Market oversupply creating skepticism. Inconsistent brand perception limiting visibility, trust, and conversions in a saturated market.
Our Strategy
Mobile-first landing page with RERA trust signals · Localised Meta & Google Ads by buyer persona · Retargeting with urgency hooks · Social media presence · Continuous A/B optimisation.