08
72%
Real Estate
Lead Generation & Performance Marketing
Shangri-La Towers is a premium residential project in Guwahati, Assam, one of Northeast India's fastest-growing real estate markets. Launching into a competitive landscape with strong buyer skepticism and nearby established projects, the developer needed more than just ads, they needed a full digital sales system that could build trust, generate qualified leads, and convert enquiries into bookings before possession.
Client
Shangri-La Towers
Services
Performance Marketing - Lead Generation, Website & Social Media
Location
India
Industry
Real Estate - Residential Property
The Challenge
Shangri-La Towers entered a market dealing with three compounding problems. Established residential projects nearby already had strong brand recognition and buyer trust. Unsold inventory across the market had created buyer skepticism, many serious buyers had been burned by delayed or underdelivered projects. And inconsistent brand perception meant Shangri-La struggled to stand out despite having a genuinely strong product. The result: visibility was low, trust was fragile, and conversions were unpredictable in a market that demanded all three.
Our Strategy
Website & Landing Page Funnel: Built a fast, mobile-first landing page engineered for conversion, not just design. Loaded with trust signals: RERA registration, architect credentials, project location map, and proximity highlights. Dynamic lead forms integrated directly with CRM ensured every enquiry was captured and followed up within minutes.
Localised Meta & Google Ads: Ran hyper-targeted campaigns built around Guwahati buyer personas, income segment, location radius, and property type. Deployed both still creatives and video ads showcasing the project's layout, views, amenities, and USPs in the local market context.
Retargeting with Urgency: Deployed retargeting campaigns to warm audiences using testimonial videos and booking urgency hooks, converting visitors who showed interest but hadn't enquired yet.
Social Media: Built consistent project presence across Instagram and Facebook, keeping Shangri-La top of mind for buyers in the research and consideration phase of their property journey.
Continuous A/B Optimisation: Tested ad creatives, landing page elements, and CTAs on an ongoing basis, systematically improving CTR and reducing cost per qualified lead throughout the campaign.
The Results
72% of Phase I units pre-booked ahead of possession, every unit sold through digital campaigns alone, with zero reliance on traditional offline channels
4.5% landing page conversion rate, outperforming the real estate industry average of 2–3%, demonstrating strong message-to-market alignment in a competitive market
90% quality lead rate from dedicated landing page funnels, the vast majority of enquiries were genuine, sales-ready prospects rather than tyre-kickers
Full digital sales funnel built from first ad impression to booked unit, the entire buyer journey was tracked, optimised, and closed without offline dependency
Trust established in a sceptical market, RERA-backed credibility signals and social proof converted a buyer audience that had been conditioned to be cautious