07
3X
Healthcare
Lead Generation, Google Ads, Website & Landing Page
The Wellness Clinic is a specialist physiotherapy and chiropractic practice in India offering treatment for chronic pain, musculoskeletal conditions, sports injuries, and rehabilitation. With a strong clinical team and a growing reputation for results-driven care, the clinic was ready to scale but their digital marketing wasn't keeping pace with their clinical quality.
Client
The Wellness Clinic
Services
Google Ads, Website Revamp & Landing Page Lead Generation
Location
India
Industry
Healthcare - Physiotherapy & Chiropractic Clinic
The Challenge
The clinic was running Google Ads but couldn't tell which campaigns were actually bringing in patients. A significant portion of the budget was being wasted on clicks that never converted and with no reliable conversion tracking in place, there was no way to identify the problem or fix it. The result was unpredictable lead flow, inconsistent patient bookings, and a growing frustration that digital marketing "just doesn't work", when in reality, the system was broken, not the channel.
Our Strategy
Conversion Tracking Rebuild: Rebuilt Google Ads conversion tracking from the ground up, tied directly to phone calls, form submissions, and appointment enquiries. For the first time, the clinic could see exactly which campaigns were generating real patients and which were burning budget on irrelevant clicks.
Service-Specific Landing Pages: Created dedicated, high-converting landing pages for each major treatment, Physiotherapy, Chiropractic Care, and Pain Management. Each page was built around clear messaging, trust signals, and strong CTAs matched to the exact search intent of the ad driving traffic to it.
Google Ads Campaign Restructure: Segmented campaigns by treatment type and patient search intent. Rewrote ad copy, restructured keyword targeting, and optimised bidding strategies to focus budget on patients actively searching for treatment, not general health browsers.
Continuous A/B Optimisation: Ran ongoing testing on ad copy, landing page elements, and CTA placements, systematically reducing cost per lead and improving conversion performance week on week.
The Results
3X increase in high-quality patient calls and enquiries within the first 60 days of campaign restructure
4.8% landing page conversion rate, significantly above the healthcare industry average, turning ad traffic into appointment enquiries at scale
74% reduction in wasted ad spend, the same budget that was previously burning with no results now generating consistent, measurable patient leads
Full conversion visibility established, every call, form submission, and enquiry now tracked to its exact campaign source, giving the clinic complete confidence in where to scale
Predictable patient pipeline built, consistent weekly lead flow replacing the unpredictable bookings the clinic had been experiencing before