More patient calls in 60 days with 74% less wasted ad spend

The Challenge

The Wellness Clinic is a specialist physiotherapy and chiropractic practice in Kolkata, treating chronic pain, sports injuries and rehabilitation. It had a strong clinical team and a growing reputation, but its digital marketing wasn't keeping pace.

Ads were running with no conversion tracking, so nobody knew which campaigns worked. A significant share of the budget was wasted. Lead flow was unpredictable, and bookings swung from month to month, which made staffing and planning hard.

Our Strategy

We made marketing predictable by measuring it. Tracking showed which campaigns brought patients, and the budget followed them. Patients with chronic pain and athletes with an injury search differently, so campaigns and pages were organised around the treatment each patient needs.

What We Did

• Conversion tracking rebuild. Calls and enquiries were tracked as conversions, so each campaign is judged on patients.

• Service-specific landing pages. Chronic pain, sports injury and rehabilitation each got a page that speaks to that patient.

• Campaign restructure by treatment type. Budget and bids were set by treatment instead of one broad campaign.

• Website revamp. We revamped the clinic's website so visitors from ads and search could book with confidence.

• Continuous A/B optimisation. Ads and pages were tested and improved month by month.

Results

• Patient enquiries: 3.2x in 60 days

• Landing page conversion rate: 4.8%

• Wasted ad spend: Down 74%

Within 60 days, patient calls grew 3.2x, and the new pages convert 4.8% of visitors. Wasted ad spend fell 74%, so more of the budget now reaches patients who book.