02
Real Estate
Landing Page & Paid Ads
Imagine Techpark is a premium commercial office space in Kolkata. Zero offline advertising, up against two established developers with stronger market recognition, the project needed digital to do all the heavy lifting.
80%
Office spaces sold digitally
50+
Qualified leads/month
Top 3
Google Maps Kolkata since 2021
Client
Imagine Techpark - Simplex Infrastructures
Services
Performance Marketing, Lead Generation & Landing Page
Location
India
Industry
Real Estate
The Challenge
Imagine Techpark is a premium commercial office development in Kolkata, built by Simplex Infrastructures. It launched with no offline advertising budget, no hoardings, no print, no broker push, and almost no digital presence. Two established developers nearby already had stronger brand recognition and buyer trust.
That left one job for digital: find serious commercial buyers in Kolkata, earn their trust without the reassurance of a big offline campaign, and turn interest into site visits.
Our Strategy
We treated digital as the whole sales channel, not one part of a media mix. Every rupee had to be traceable to an enquiry, and every enquiry had to come from a likely buyer, not a casual browser.
The plan rested on three pillars: be found when buyers search locally, reach decision-makers with paid ads, and send every click to a page built to convert commercial buyers.
What We Did
Full digital campaign from scratch. With no existing accounts or audiences, we built the campaign structure, tracking and creative from zero.
Google Maps optimisation. We set up and optimised the project's Google Business Profile so it shows for local commercial-property searches. It has ranked in the Top 3 on Google Maps in Kolkata since 2021.
Landing page and lead funnel. A dedicated landing page presented the project's case to commercial buyers and captured enquiries in a form the sales team could follow up quickly.
Paid ads for commercial buyers in Kolkata. Campaigns targeted business owners and investors in Kolkata looking for office space. Platforms used Google Search, Meta, LinkedIn.
Results
Office space sold through digital: 80%
Qualified leads: 50+ per month
Google Maps ranking, Kolkata: Top 3 since 2021
Without any offline promotion, the project sold 80% of its office space through digital channels, against two better-known competitors. A steady 50+ qualified leads a month gave the sales team a reliable pipeline, and the Top 3 Maps ranking kept the project visible to new buyers year after year.
