01
80%
Real Estate
Landing Page & Paid Ads
Imagine Techpark is a commercial real estate project offering premium office spaces in Kolkata. Despite having a quality product, the project had zero offline advertising presence and faced intense competition from two well-established developers with nearby projects that already commanded strong market recognition and buyer trust.
Client
Imagine Techpark
Services
Performance Marketing, Lead Generation & Landing Page
Location
India
Industry
Real Estate
The Challenge
Imagine Techpark had no offline advertising, making brand visibility a major hurdle in a competitive market. Competing against well-known developers with established reputations, the project struggled to attract serious corporate buyers and generate consistent qualified enquiries, despite having a compelling product at a competitive price point.
Our Strategy
Hyper-Localised Meta Ads: Designed targeted campaigns to reach high-intent commercial property buyers based on location, demographics, and professional behaviour patterns.
Lead Generation Funnel: Built a streamlined ad-to-form journey that minimised drop-offs and maximised lead capture at every stage.
High-Converting Landing Page: Developed a mobile-first, fast-loading landing page with persuasive copy, trust badges, project highlights, and strong CTAs.
Google Maps Optimisation: Implemented a local SEO strategy that consistently ranked Imagine Techpark in the Top 3 corporate building results on Google Maps across Kolkata.
Continuous A/B Optimisation: Used real-time analytics to refine creatives, audience segments, and landing page elements for better ROI month on month.
The Results
100% of office spaces sold out through digital campaigns alone, zero offline advertising
Top 3 consistently ranked on Google Maps for commercial buildings in Kolkata since 2021
50+ qualified leads generated per month at peak campaign performance