04
310%
Automotive
SEO & Organic Growth
Bosch Aftermarket India is the aftermarket division of Bosch, one of the world's leading automotive technology companies, supplying genuine spare parts, filters, batteries, and automotive accessories across India. Despite carrying one of the most trusted brand names in the industry, their digital presence was underperforming significantly against competitors in organic search, leaving high-intent buyers unable to find them online.
Client
Bosch India Aftermarket
Services
Website Search Engine Optimisation (SEO)
Location
Global
Industry
Automotive - Aftermarket Services & Spare Parts
The Challenge
The website suffered from low organic visibility, outdated SEO practices, and poor keyword targeting across 15+ spare parts categories. Competitors were dominating the top search results for high-intent product and service queries, capturing traffic and leads that should have been going to Bosch. Compounding this were significant technical SEO issues: broken links, crawl errors, Core Web Vitals failures, and a lack of content optimisation, making it difficult to rank, attract the right audience, or scale organic growth reliably.
Our Strategy
Full-Site SEO Audit & Diagnostics: Identified all technical issues, broken links, crawl errors, and on-page gaps, building a prioritised roadmap for maximum impact in minimum time.
Keyword & Competitor Research: Researched high-intent, industry-specific keywords across spare parts categories and benchmarked Bosch against ranking competitors to identify the fastest ranking opportunities.
Site Structure Optimisation: Improved site architecture, breadcrumb navigation, and internal linking to enhance crawlability, user flow, and PageRank distribution across key product pages.
On-Page SEO: Optimised meta titles, descriptions, header tags, image alt texts, and added schema markup across product and category pages for stronger SERP performance and rich results.
Content Strategy: Created and optimised dedicated landing pages and informative content targeting long-tail and product-specific search terms across all 15+ spare parts categories.
Technical SEO Improvements: Fixed Core Web Vitals, improved mobile performance, and reduced page load times, directly improving both rankings and user experience.
Phased Execution & Monitoring: Deployed changes in structured phases, tracked results via GA4 and Google Search Console, and applied continuous A/B testing to refine performance over time.
The Results
310% increase in organic traffic, from near-invisible to consistently high-volume search performance
120+ keywords ranked in Top 10 Google results across 15+ spare parts and aftermarket service categories
185% increase in monthly leads generated through organic search alone, zero additional ad spend
Dominant search visibility established across high-intent queries that competitors had previously owned
Scalable SEO foundation built, structured site architecture, technical health, and content infrastructure for sustained long-term ranking growth
