Organic traffic growth, 120+ keywords ranked Top 10 across India

The Challenge

Bosch Aftermarket India supplies genuine spare parts, filters and batteries across India. Despite having one of the most trusted names in automotive, competitors were outranking it in organic search. Buyers ready to purchase couldn't find Bosch when they searched.

Visibility was low across more than 15 spare-parts categories. Competitors held the top results, while technical SEO issues, crawl errors and poor keyword targeting held the site back.

Our Strategy

A brand this strong shouldn't lose search results to smaller competitors, so the gap was technical and structural, not reputational. We fixed the foundations first (crawlability, site structure and speed), then built keyword targeting category by category. Work ran in phases, each tracked in GA4 and Search Console so progress was measured, not assumed.

What We Did

• Full-site SEO audit. We mapped technical issues, crawl errors and content gaps across the site.

• Keyword and competitor research. We found the terms buyers use for each parts category and where competitors outranked Bosch.

• Site structure optimisation. Categories and internal links were reorganised so Google could crawl and understand the catalogue.

• On-page SEO across all categories. Titles, headings and content were optimised for each of the 15+ categories.

• Core Web Vitals fixes. Page speed and stability were improved to meet Google's standards.

• Phased execution tracked in GA4 and Search Console. Each phase was measured before the next began.

Results

• Organic traffic: +310%

• Keywords in Google Top 10: 120+

• Organic leads: +185%

Organic traffic grew 310%, more than 120 keywords now rank in Google's Top 10 across India, and organic leads are up 185%. Buyers searching for genuine Bosch parts now find Bosch first.