10
E-Commerce
CRO Website Design & Development
Caviar Centre is a premium Canadian caviar and luxury seafood brand. Strong in B2B wholesale but their website was failing to convert the premium experience their product deserved into direct-to-consumer purchases.
35%
Boost in purchases
52%
More returning customers
120%
Website traffic growth
Client
Caviar Centre Inc. - Canada
Services
CRO Website Design & Development
Location
Canada
Industry
Gourmet Food & Luxury E-Commerce
The Challenge
Caviar Centre is a premium Canadian caviar and luxury seafood brand. It was strong in B2B wholesale, but its website failed to turn the brand's premium experience into direct-to-consumer sales.
The site had inconsistent design, a confusing user flow and broken links. Its checkout didn't match the luxury quality of the product. Visitors arrived, looked around and left without buying.
Our Strategy
Luxury buyers expect the website to feel as premium as the product, and any friction at checkout costs a sale. We treated the redesign as conversion work, not just a new look: understand where visitors drop off, remove that friction, and make every page reflect the brand's quality.
What We Did
Luxury-first visual redesign. A consistent, premium design that presents the product the way the brand deserves.
UX audit and user-flow restructure. We mapped how visitors moved through the site, then simplified the path from product to cart.
Conversion rate optimisation. Product pages, calls to action and trust signals were refined to turn more visits into orders.
Responsive, secure checkout rebuild. A checkout that works smoothly on every device and feels safe at a luxury price point.
Broken links fixed. Dead ends that pushed visitors away were removed.
Results
Purchases: +35%
Returning customers: +52%
Website traffic: +120%
The redesign raised purchases by 35% and brought 52% more returning customers, a sign the experience now matches the product. Website traffic grew 120%, giving the new site more visitors to convert.
