11
Entertainment
Lead Generation & Social Media
Tommy Sax is a professional jazz artist based in Ireland performing at weddings, corporate events, and live venues across Ireland, London, and the UK. Exceptional talent, zero digital visibility. Bookings were inconsistent and advance paid gigs were rare, despite being exactly what premium clients were looking for.
3x
more advance paid bookings
67%
rise in leads via Instagram DMs
5x
increase in website visits
Client
Tommy Sax - Ireland
Services
Performance Marketing - Lead Generation, Social Media
Location
Ireland
Industry
Entertainment
The Challenge
Tommy Sax is a professional jazz artist based in Ireland who plays weddings, corporate events and live venues across Ireland, London and the UK. His talent was exceptional, but he had no digital visibility. Bookings were inconsistent, and advance paid gigs, exactly what premium clients book, were rare.
He had no structured online presence: no optimised bio, no content strategy and no paid campaigns to reach couples and companies willing to pay for live jazz. Talent alone wasn't turning into bookings.
Our Strategy
People book a performer after they've seen and heard them. Our strategy was to put Tommy's performances in front of the right audiences (engaged couples and corporate event planners) and make booking easy. Video did the selling, and clear pricing and booking details turned interest into enquiries.
What We Did
Bio optimised for bookings. Profiles were rewritten to state who Tommy plays for and how to book him.
Professionally shot venue videos. High-quality footage showed his live performances at real events.
Raw artist-to-fan content. Behind-the-scenes posts built a personal connection with followers.
Lead campaigns with video ads and pricing. Paid campaigns paired performance video with pricing, so enquiries came from people ready to book.
Still graphics with booking information. Simple posts made the booking details easy to find and share.
Targeted wedding and corporate audiences on Instagram and TikTok. Ads reached couples planning weddings and companies planning events.
Results
Advance paid bookings: 3x, secured for 10 months
Leads via Instagram DMs: +67%
Website visits: 5x
Tommy now has three times as many advance paid bookings, secured over 10 months. Instagram enquiries rose 67%, and website visits grew fivefold, giving him a steady stream of premium clients.
